Football transfer market: when will the window open and close? Both a buyers-market and surges in loan deals lie ahead

Jadon Sancho Dortmund
Jadon Sancho (currently Borussia Dortmund) has been linked with numerous top European clubs in a big money move.

Officially, this summer’s Premier League transfer window is set to open on 10th June and close on 1st September. 

However, there has been speculation as to when it will close with suggestions of an end date next January. 

According to The Telegraph, teams could be able to reinforce their squads during the next campaign to help assist the difficulties dealt by the pandemic and encourage the return of business.

Yet despite football’s disrupted schedule and financial losses, ongoing big money rumours suggest the market status quo remains. However, recent reports from the CIES Football Observatory indicate transfer market values could decrease by 28% across the top five European leagues. 

The pandemic has had such an impact that the BBC reported one senior source at an unnamed Premier League club was said to be “staggered” by Jadon Sancho’s continued £100 million valuation.

The reductions in transfer values could see both winners and losers as it could both inflict serious financial harm on clubs that rely on transfer market returns for profit, while those clubs buying could gain top-quality players at cheaper prices. 

According to analysis conducted by KPMG we could witness a ‘buyer’s market’, in which some clubs will exploit the financial positions of others, acquiring players at significantly lower sums. 

Despite this, former Liverpool and Tottenham director of football, Damien Comolli, suggests only three Premier League clubs will have the luxury of spending in the next window. 

Comolli also suggests clubs that possess large overheads will suffer, with Spurs in particular continuing to manage the mammoth cost of their new £1 billion stadium.

With little transfer activity and large decreases in fees, Comolli predicts a surge in cheaper loan moves and swap deals. 

According to sports finance expert, Dr Rob Wilson, the increased use of the loan system, particularly by lower league clubs will actually help “redistribute playing talent” but forecasts a “depression” in the transfer market. 

“Even if clubs are able to pay big fees, the public perception will be so poor that they will try to avoid it,” he added.

“That will naturally depress the total value of the transfer market, and clubs should use this to their advantage in player contract negotiations so anybody looking at contract renewals will probably look at lighter contracts.”

The situation is evolving day-by-day as world football continues to get to grips with the impact of coronavirus.

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